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	<title>VR Market &#8211; VRTogether</title>
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	<description>An end-to-end system for the production and delivery of photorealistic and social virtual reality experiences</description>
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	<title>VR Market &#8211; VRTogether</title>
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		<title>VRTogether and the future of Social VR</title>
		<link>https://vrtogether.eu/2018/08/03/vrtogether-and-the-future-of-social-vr/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=vrtogether-and-the-future-of-social-vr</link>
		
		<dc:creator><![CDATA[i2CAT]]></dc:creator>
		<pubDate>Fri, 03 Aug 2018 10:28:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Oculus]]></category>
		<category><![CDATA[Oculus Venues]]></category>
		<category><![CDATA[Social VR]]></category>
		<category><![CDATA[Virtual Reality]]></category>
		<category><![CDATA[VR]]></category>
		<category><![CDATA[VR Market]]></category>
		<category><![CDATA[VRTogether]]></category>
		<guid isPermaLink="false">http://vrtogether.eu/?p=669</guid>

					<description><![CDATA[<p>The virtual reality market is gaining more traction by the day, large players in the field develop new innovative solutions to maximise immersiveness and a lot is fueled by the social media giant named Facebook who owns one of the most powerful companies in the field, Oculus. It’s Chief Scientist, Michael Abrash, recently published an [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://vrtogether.eu/2018/08/03/vrtogether-and-the-future-of-social-vr/">VRTogether and the future of Social VR</a> appeared first on <a rel="nofollow" href="https://vrtogether.eu">VRTogether</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The virtual reality market is gaining more traction by the day, large players in the field develop new innovative solutions to maximise immersiveness and a lot is fueled by the social media giant named Facebook who owns one of the most powerful companies in the field, Oculus. It’s Chief Scientist, Michael Abrash, recently published an <a href="https://www.oculus.com/blog/vrs-grand-challenge-michael-abrash-on-the-future-of-human-interaction/" target="_blank" rel="noopener noreferrer">interesting blog post</a> describing the biggest challenges in VR in the years to come.</p>
<p>In the issues analysed he addresses the topic of inference by giving different examples in which our brain’s assumptions are far from reality and how VR can use this in its favour to design the next level of immersive experiences. Moreover, he refers to open issues such as eye tracking, hand tracking, focus in VR displays and essentially the importance of coordination of real humans movements within the virtual space.</p>
<p>Looking a bit further around we discovered a <a href="https://www.forbes.com/sites/johnkoetsier/2018/04/30/virtual-reality-77-of-vr-users-want-more-social-engagement-67-use-weekly-28-use-daily/#6360193e18fc/" target="_blank" rel="noopener noreferrer">market research study</a> indicating how people intend to use VR technologies. We notice a high expectation of VR usage among the users who own the necessary hardware but most importantly the importance of social engagement in VR.</p>
<figure id="attachment_675" aria-describedby="caption-attachment-675" style="width: 814px" class="wp-caption aligncenter"><img loading="lazy" class="wp-image-675 size-full" src="http://vrtogether.eu/wp-content/uploads/2018/08/Oculus-venues.jpg" alt="" width="814" height="424" srcset="https://vrtogether.eu/wp-content/uploads/2018/08/Oculus-venues.jpg 814w, https://vrtogether.eu/wp-content/uploads/2018/08/Oculus-venues-300x156.jpg 300w, https://vrtogether.eu/wp-content/uploads/2018/08/Oculus-venues-768x400.jpg 768w, https://vrtogether.eu/wp-content/uploads/2018/08/Oculus-venues-700x365.jpg 700w, https://vrtogether.eu/wp-content/uploads/2018/08/Oculus-venues-410x214.jpg 410w, https://vrtogether.eu/wp-content/uploads/2018/08/Oculus-venues-100x52.jpg 100w, https://vrtogether.eu/wp-content/uploads/2018/08/Oculus-venues-275x143.jpg 275w" sizes="(max-width: 814px) 100vw, 814px" /><figcaption id="caption-attachment-675" class="wp-caption-text">Source: <a href="https://techcrunch.com/2018/05/01/new-oculus-venues-app-organizes-live-vr-events-under-one-roof/">Techcrunch</a></figcaption></figure>
<p>We recently had a great experience by trying out the platform that Oculus experiment with, <a href="https://www.wired.com/story/oculus-venues/" target="_blank" rel="noopener noreferrer">Oculus Venues</a>, by showing <a href="https://www.roadtovr.com/world-cup-2018-oculus-venues/" target="_blank" rel="noopener noreferrer">selected games</a> from the World Cup to viewers based in the USA. After joining the experience and starting the application, we found ourselves represented by an avatar and seated in a virtual part of the football stadium where the game was taking place. Besides the football game and the score, the most interesting part was the rest of the people who were around us. It was possible to interact verbally and also use the Rift controllers for moving the hands of the avatar. It was really interesting to see people joining such an experience given the airing time of the events (05:00 a.m.) and its popularity as a time assigned to sleep. Communicating with the other end-users and talking about the sociality of this VR experience was very easy and a lot of this excitement was shared among the crowd of the participants.</p>
<figure id="attachment_676" aria-describedby="caption-attachment-676" style="width: 823px" class="wp-caption aligncenter"><img loading="lazy" class="wp-image-676" src="http://vrtogether.eu/wp-content/uploads/2018/08/VRTogether-Pilot-1-Scenes-designs.jpg" alt="" width="823" height="450" srcset="https://vrtogether.eu/wp-content/uploads/2018/08/VRTogether-Pilot-1-Scenes-designs.jpg 1299w, https://vrtogether.eu/wp-content/uploads/2018/08/VRTogether-Pilot-1-Scenes-designs-300x164.jpg 300w, https://vrtogether.eu/wp-content/uploads/2018/08/VRTogether-Pilot-1-Scenes-designs-768x420.jpg 768w, https://vrtogether.eu/wp-content/uploads/2018/08/VRTogether-Pilot-1-Scenes-designs-1024x560.jpg 1024w, https://vrtogether.eu/wp-content/uploads/2018/08/VRTogether-Pilot-1-Scenes-designs-700x383.jpg 700w, https://vrtogether.eu/wp-content/uploads/2018/08/VRTogether-Pilot-1-Scenes-designs-410x224.jpg 410w, https://vrtogether.eu/wp-content/uploads/2018/08/VRTogether-Pilot-1-Scenes-designs-100x55.jpg 100w, https://vrtogether.eu/wp-content/uploads/2018/08/VRTogether-Pilot-1-Scenes-designs-275x150.jpg 275w" sizes="(max-width: 823px) 100vw, 823px" /><figcaption id="caption-attachment-676" class="wp-caption-text">Source: VRTogether Pilot 1 Scene designs</figcaption></figure>
<p>VR-Together will be addressing this kind of social experiences in its core by assembling an innovative end-to-end pipeline for the delivery of photorealistic immersive content to multiple users. VR-Together will be going beyond the state-of-the-art experiences mentioned above. In Pilot 1, end-users will be represented by their real-life point clouds, time-varying meshes or 2D images, compared to the avatars used in Oculus Venues.  End-users will be able to interact and communicate with each other in real-time, with a special functionality for HMD removal, within a virtual interrogation room (3D scene) while also being able to interact with the environment itself (in Pilot 3). VR-Together will also conduct some experiments to evaluate the level of immersiveness, the feeling of togetherness and various other aspects that define what constitutes a “truly” social VR experience. An overview of the project, its objectives and envisioned scenarios can be found in the publication presented during the VR workshop in ACM TVX 2018<a href="#_ftn1" name="_ftnref6"><sup>[1]</sup></a>. Below you can find a list of the metrics VR-Together will be using to evaluate the VR experience in development.</p>
<table width="900">
<tbody>
<tr>
<td width="305"><strong>Metrics</strong></td>
<td width="596"><strong>Description</strong></td>
</tr>
<tr>
<td width="305"><em>Technical performance (objective)</em></td>
<td width="596"><em>delays, bandwidth, media sync, traffic overhead, CPU load, media quality, etc.</em></td>
</tr>
<tr>
<td width="305"><em>User experience (objective)</em></td>
<td width="596"><em>gaze, head direction, physiological signals, speech activity, motion data, interaction with the environment and between users, etc.</em></td>
</tr>
<tr>
<td width="305"><em>User experience (subjective)</em></td>
<td width="596"><em>questionnaires, interviews, observations, etc.</em></td>
</tr>
<tr>
<td width="305"><em>Added value (objective/subjective)</em></td>
<td width="596"><em>questionnaires, interviews, etc.</em></td>
</tr>
</tbody>
</table>
<p>We are excited and proud to present our Pilot 1 experience in September 2018. Make sure to follow our Twitter account and find out about our next demonstration!</p>
<p>Stay tuned and see you soon!</p>
<p><a href="#_ftnref1" name="_ftn6"><sup>[1]</sup></a> M. Montagud, J. A. Núñez, T. Karavellas, I. Jurado, S. Fernández, “Convergence between TV and VR: Enabling Truly Immersive and Social Experiences”, Workshop on Virtual Reality, co-located with ACM TVX 2018, Seoul (South Korea), June 2018</p>
<p>&nbsp;</p>
<h5>Who we are</h5>
<p>The <a href="http://www.i2cat.net/en" target="_blank" rel="noopener noreferrer">i2CAT Foundation</a> is a non-profit research and technology centre that promotes R&amp;D activities in the fields of the Internet and advanced digital technologies. It has pioneered an innovation model based on collaboration between companies, public administrations, academia and users. i2CAT coordinates the VRTogether project</p>
<p>Come and follow us in this VR journey with <a href="http://www.motionspell.com/" target="_blank" rel="noopener noreferrer">Motion Spell</a>, <a href="https://www.cwi.nl/" target="_blank" rel="noopener noreferrer">CWI</a>, <a href="https://www.tno.nl/en/" target="_blank" rel="noopener noreferrer">TNO</a>, <a href="https://www.certh.gr/root.en.aspx" target="_blank" rel="noopener noreferrer">CERTH</a>, <a href="http://www.artanim.ch/" target="_blank" rel="noopener noreferrer">Artanim</a>, <a href="https://www.viaccess-orca.com/" target="_blank" rel="noopener noreferrer">Viaccess-Orca</a>, <a href="http://www.entropystudio.net/" target="_blank" rel="noopener noreferrer">Entropy Studio</a><img loading="lazy" class="size-full wp-image-380 alignleft" src="http://vrtogether.eu/wp-content/uploads/2018/02/eu-logo.png" alt="" width="226" height="111" srcset="https://vrtogether.eu/wp-content/uploads/2018/02/eu-logo.png 226w, https://vrtogether.eu/wp-content/uploads/2018/02/eu-logo-100x49.png 100w" sizes="(max-width: 226px) 100vw, 226px" /></p>
<p><em>This project has been funded by the European Commission as part of the H2020 program, under the grant agreement 762111.</em></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><em>Text: Themistoklis Karavellas &#8211; <a href="http://www.i2cat.net/en">i2CAT</a></em></p>
<p><a href="#_ftnref1" name="_ftn1"></a></p>
<p>The post <a rel="nofollow" href="https://vrtogether.eu/2018/08/03/vrtogether-and-the-future-of-social-vr/">VRTogether and the future of Social VR</a> appeared first on <a rel="nofollow" href="https://vrtogether.eu">VRTogether</a>.</p>
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		<title>VR at NAB show: the calm before the storm?</title>
		<link>https://vrtogether.eu/2018/07/13/vr-nab-show-calm-before-storm/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=vr-nab-show-calm-before-storm</link>
		
		<dc:creator><![CDATA[Motion Spell]]></dc:creator>
		<pubDate>Fri, 13 Jul 2018 09:11:30 +0000</pubDate>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Motion Spell]]></category>
		<category><![CDATA[Nab Show]]></category>
		<category><![CDATA[VR Market]]></category>
		<guid isPermaLink="false">http://vrtogether.eu/?p=601</guid>

					<description><![CDATA[<p>The 2018 annual NAB Show pulled in more than 100,000 attendees to the Las Vegas Convention Center to see more than 1800 exhibiting companies. As a VRTogether project partner, Motion Spell went to the show to probe the innovation regarding Virtual Reality (VR). The show was quite packed, and contrary to IBC, it seems like [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://vrtogether.eu/2018/07/13/vr-nab-show-calm-before-storm/">VR at NAB show: the calm before the storm?</a> appeared first on <a rel="nofollow" href="https://vrtogether.eu">VRTogether</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The 2018 annual <strong><a href="https://www.nabshow.com/">NAB Show</a></strong> pulled in more than 100,000 attendees to the Las Vegas Convention Center to see more than 1800 exhibiting companies. As a VRTogether project partner, <strong>Motion Spell</strong> went to the show to probe the innovation regarding Virtual Reality (VR). The show was quite packed, and contrary to IBC, it seems like the attendance was better than the previous year. However, the fact was that the number of booths related to <strong>VR decreased dramatically</strong> from last year as if VR seems to be out of the professional video scope in 2018. Virtual Reality has certainly made a false start, but will it come back on the scene? Are we now in the middle of the calm before the storm?</p>
<p><img loading="lazy" class="aligncenter wp-image-624" src="http://vrtogether.eu/wp-content/uploads/2018/07/Imagen1.png" alt="" width="813" height="251" srcset="https://vrtogether.eu/wp-content/uploads/2018/07/Imagen1.png 940w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen1-300x93.png 300w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen1-768x237.png 768w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen1-700x216.png 700w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen1-410x126.png 410w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen1-100x31.png 100w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen1-275x85.png 275w" sizes="(max-width: 813px) 100vw, 813px" /> <img loading="lazy" class="aligncenter wp-image-625" src="http://vrtogether.eu/wp-content/uploads/2018/07/Imagen2.jpg" alt="" width="813" height="249" srcset="https://vrtogether.eu/wp-content/uploads/2018/07/Imagen2.jpg 946w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen2-300x92.jpg 300w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen2-768x235.jpg 768w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen2-700x215.jpg 700w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen2-410x126.jpg 410w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen2-100x31.jpg 100w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen2-275x84.jpg 275w" sizes="(max-width: 813px) 100vw, 813px" /></p>
<h4></h4>
<p>&nbsp;</p>
<h4>No actual innovations but many improvements</h4>
<p>Regarding VR and 360 aspects, we can mention several interesting booths where improvements have been made since last year. The Chinese company <strong>Kandao Technology</strong> exposed its caption solution “VR Obsidian” with many enhancements from the previous version. Indeed, we discovered an update of the Kandao live software enable to handle 8k 360 in live, and their new 6-Dof volumetric solution based on their deep map generated with their 3D 360 camera. This last solution could be interested to follow for the VRTogether project since it allows to rebuilt 3D from any viewpoint, which pushes the VR experience to a higher level.</p>
<p>Regarding 360 caption, we can also talk about the Fraunhofer Heinrich Hertz Institute (HHI) current innovations in the field of immersive imaging technologies. They presented their enhanced <strong>Omnicam-360</strong> that enables 10K video 360-degree capturing. The live encoding is tile-based and use the Fraunhofer HHI HEVC encoder compliant with the MPEG-OMAF Viewport-Dependent Media Profile.</p>
<p>We can also put in light the 8ball product from <strong>HEAR 360+.</strong> It’s a new immersive audio technology included patented omni-binaural microphone and companion software that provides a seamless workflow from on-set recording to content delivery. The 8ball solves the challenges that cinematic VR filmmakers face when attempting to create truly immersive spatial audio.</p>
<p>The general feeling is that most of the VR innovation was about <strong>united experiences</strong>, including immersion with audio, low latency, precision, wide field-of-views.</p>
<p>This feeling converges with VRtogether’s vision: VR, AR and Immersive Audio is going to fundamentally change how people communicate and create an <strong>intense emotional impact</strong>.</p>
<p><img loading="lazy" class="aligncenter wp-image-633" src="http://vrtogether.eu/wp-content/uploads/2018/07/Imagen3.png" alt="" width="813" height="202" srcset="https://vrtogether.eu/wp-content/uploads/2018/07/Imagen3.png 1496w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen3-300x74.png 300w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen3-768x190.png 768w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen3-1024x254.png 1024w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen3-700x174.png 700w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen3-410x102.png 410w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen3-100x25.png 100w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen3-275x68.png 275w" sizes="(max-width: 813px) 100vw, 813px" /></p>
<h4></h4>
<h4></h4>
<p>&nbsp;</p>
<h4>Future Park zone</h4>
<p>We can also report exciting things into the future park zone. Indeed, two projects on the Futures Park, <strong>ImmersiaTV and ConvergenceTV</strong> are linked with some partners of the VRTogether project.<br />
Indeed, ImmersiaTV features i2CAT, and ConvergenceTV (which won the NAB Innovation Award 2018) features <strong>Motion Spell</strong>.</p>
<p>Regarding the ConvergenceTV, there was a nice demonstration of MPEG-DASH ultra-low latency using the Motion Spell / GPAC Licensing Signals platforms. Professional players are stable at around 500ms.</p>
<p><img loading="lazy" class="aligncenter wp-image-640" src="http://vrtogether.eu/wp-content/uploads/2018/07/Imagen4.png" alt="" width="682" height="343" srcset="https://vrtogether.eu/wp-content/uploads/2018/07/Imagen4.png 958w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen4-300x151.png 300w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen4-768x386.png 768w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen4-700x352.png 700w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen4-410x206.png 410w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen4-100x50.png 100w, https://vrtogether.eu/wp-content/uploads/2018/07/Imagen4-275x138.png 275w" sizes="(max-width: 682px) 100vw, 682px" /></p>
<p>&nbsp;</p>
<h5>Who we are</h5>
<p><a href="http://www.motionspell.com" target="_blank" rel="noopener noreferrer">Motion Spell</a> is an SME specialized in audio-visual media technologies. Motion Spell was created in 2013 in Paris, France. On a conceptual and technical level, Motion Spell will focus on the development of transmission open tools. Furthermore, Motion Spell plans to explore encoding requirements for VR to participate in the current standardization efforts and first implementations. Finally we will also assist on the playback side to ensure the end-to-end workflow is covered.</p>
<p>Come and follow us in this VR journey with <a href="http://www.i2cat.net/en" target="_blank" rel="noopener noreferrer">i2CAT</a>, <a href="https://www.cwi.nl/" target="_blank" rel="noopener noreferrer">CWI</a>, <a href="https://www.tno.nl/en/" target="_blank" rel="noopener noreferrer">TNO</a>, <a href="https://www.certh.gr/root.en.aspx" target="_blank" rel="noopener noreferrer">CERTH</a>, <a href="http://www.artanim.ch/" target="_blank" rel="noopener noreferrer">Artanim</a>, <a href="https://www.viaccess-orca.com/" target="_blank" rel="noopener noreferrer">Viaccess-Orca</a>, <a href="http://www.entropystudio.net/" target="_blank" rel="noopener noreferrer">Entropy Studio</a>.</p>
<p><img loading="lazy" class="size-full wp-image-380 alignleft" src="http://vrtogether.eu/wp-content/uploads/2018/02/eu-logo.png" alt="" width="226" height="111" srcset="https://vrtogether.eu/wp-content/uploads/2018/02/eu-logo.png 226w, https://vrtogether.eu/wp-content/uploads/2018/02/eu-logo-100x49.png 100w" sizes="(max-width: 226px) 100vw, 226px" /></p>
<p><em>This project has been funded by the European Commission as part of the H2020 program, under the grant agreement 762111.</em></p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://vrtogether.eu/2018/07/13/vr-nab-show-calm-before-storm/">VR at NAB show: the calm before the storm?</a> appeared first on <a rel="nofollow" href="https://vrtogether.eu">VRTogether</a>.</p>
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